ABOUT ADVICE4U 

Advice 4U Financial Planning is a financial advisory firm owned by Mike Rayer, a level 4 qualified Independent Financial Advisor (IFA) with over 30 years of industry experience. 
Our independent status allows us to offer advice on products across the whole financial marketplace. 
Advice4U acts solely on behalf of, and in the best interests of, its clients at all times.  
We are entirely independent, and do not act on behalf of any product provider, bank or insurance company.  
 
Because we’re not tied to any specific providers, we can find the best value products and services which perfectly match your needs. 
 
 
 
Mike with Perry Humphreys from Worcester Warriors 
MIKE RAYER, Dip PFS, Cert MA 
Managing Director 
Passionate about helping you to make the most of your money, Mike is on your side.  
 
With over 30 years’ experience in financial services, Mike is well positioned to advise you on every aspect of your finances, with special expertise in group and personal pensions, investments, business and personal protection. 
 
Mike is committed to treating all of his clients to the same great level of service, regardless of how much they have to invest. He is happy to meet with you at your convenience and will keep in contact as often as you wish. 
 
Contact Mike Rayer today to join his loyal and growing group of happy clients. 
 
Mike is a member of the Chartered Insurance Institute and the Personal Finance Society. 
GILLIAN WAIDSON 
Office Manager 
I have a great deal of experience of working for different companies in Secretarial, Administration, PA and Office Manager roles.  
 
I started working with Mike in March 2018. I am committed to providing a first class service and organisational skills for Mike and his clients. Some people may call me bossy, I call it being efficient! 
 
When I am not working I can be found walking my dog, Tilly, going to the gym and looking after my family. 
 
 
 
If you would like to join the growing list of satisfied Advice4U customers, please get in touch: 
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